Strange Things are Afoot at the Circle K
One of the latest mysteries of Taiwan - and presumably other countries, but I'm not in other countries - to rear its head and occupy my mind is this:
Why do convenience stores advertise on TV?
What's the point? No-one has and brand loyalty to any particular convenience store; if I want to go buy a Coke or whatever, I go to the nearest store, I don't home in on, say, 7-Eleven. The only times anyone specifically goes to store x are when that store has a particular thing others don't - for instance, as far as I know Family Mart is the only one that sells SkypeOut credit - or, for some people, if you want to collect that rubbish they give away.
I know it must serve some purpose, surely. There has to be some effect. But I don't see it. I just don't get it. I understand why fast food chains advertise - there's a genuine preference issue there; some people prefer Burger King, others prefer McDonalds, and the role of advertising is essentially conversion. But that doesn't work for convenience stores.
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4 comments:
What's wrong with you. You know trying to understand the Taiwanese culture is like trying to understand women. It can't be done!
Hey, it worked! The next time I’m in Taiwan I am totally stopping at… whatever the hell the name of that place is. ;)
Well ho-ly crap, a veritable Internet celebrity posting on my little ol' blog!
Hmm, that reminds me... must check that Hipster, Please! is in the links list over there....
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